by Peter Preston | 29,Nov 2017 | Advertising, Local Business, Marketing, Social Media
Facebook ads make up a good part of nearly all online marketing campaigns these days. That doesn’t mean that these ads are planned well. What you’ll learn from this guide: How to target your ideal customer using buyer personas How to set and review ad...
by Peter Preston | 27,Nov 2017 | Advertising, Local Business, Marketing, Mobile, SEO, Websites
SEO and Website Design Combining search engine optimisation (SEO) and website design is something business owners usually do after their website is built. SEO is how website get free organic traffic (as opposed to paid ads traffic). Sites are designed for looks, to be...
by Peter Preston | 11,Oct 2017 | Advertising, Marketing, Social Media
Are you overspending on Facebook Ads like we were? The Expand Interests checkbox in the Facebook Ad Audience builder certainly sounds like a great idea. According to Facebook: “This option lets Facebook automatically expand the interests in your detailed...
by Peter Preston | 4,Oct 2017 | Google Tools, Hubspot, Local Business, Marketing, Tools & Apps
Get your messages and promotions right on the search results pages. The new Posts feature in Google My Business allows businesses to post a message on the search results page when people search for your business. That may not seem like a big deal, but it can mean one...
by Peter Preston | 2,Oct 2017 | Local Business, Marketing, Tools & Apps
The Small Business Digital Grants Program offering a $10k boost in funding from Business Queensland is coming back and you don’t want to pass this up. You probably know that a new website, updating a customer relationship management tool (CRM; helps you manage sales),...